IsaacCrutchley

Film Director · Creative Director · London

Make films, not footage.

Two eras · one filmmaker

Ready for
more?

Flip the world, the whole site turns with it.

Selected Work

AI · 40+ films · 20M+ views Commercial & Music Video

SonderWriter · Director · Editor · 2026

Jenna JamesonWriter · Director · Editor

Katie PriceWriter · Director · Editor

Kerry KatonaWriter · Director · Editor

Drea DeMatteoWriter · Director · Editor

FHM · July 2026

The first AI celebrity magazine cover.

FHM's July cover and full feature, fronted entirely by a celebrity's official AI twin. Believed to be the first magazine cover led by an AI likeness. Concept, art direction and every image generated by Isaac Crutchley.

Creative Direction · Art Direction · AI Generation View the feature ↗

TMZ · THR

Farrah AbrahamWriter · Director · Editor

Tracy KissWriter · Director · Editor

Justin JedlicaWriter · Director · Editor

ThanksgivingWriter · Director · Editor

Say It AgainDirector · Best Music Video, CIFF

OrdinaryDirector · Winner, Indie Visions

Maison MargielaEditor · Willow Smith

GucciEditor · Unskilled Worker

TNT Sports · LiverpoolEditor · Premier League

TNT Sports · ArsenalEditor · Premier League

PorscheEditor · The Accelerator

Just EatEditor · McCann

Chivas RegalEditor · McCann

TUIEditor · Morocco

Barbie × MissguidedEditor · Campaign

LONDUNN × MissguidedEditor · Campaign

Jus NowEditor · Music Video

AldiEditor · Christmas

The HostelEditor · Documentary

IthraEditor · Manifesto Film

The Throughline

About

Two eras.
One filmmaker.

For ten years I cut for the brands that set the bar (Nike, Apple, Gucci, Rolls-Royce) inside McCann, Mother and Untold. Then the tools changed.

I didn't switch sides. I brought the craft across. Today I direct AI-native film at scale: 40+ launch films, 20M+ views, a viral campaign that ran in TMZ and The Hollywood Reporter, the first AI-generated FHM cover, and Sonder, my own series.

Same eye. New frontier. MA Film, Goldsmiths.

10+

Years Filmmaking

40+

AI Launch Films

20M+

Views

NikeAppleGoogleSamsungGucciRolls-RoyceMcCannMotherUntold StudiosAdidasDisney

Let's make
something gorgeous.

isaacwcrutchley@gmail.com

AI Campaign · 2026

Real news first.
AI campaign second.

A multi-phase AI campaign for Farrah Abraham, launched stealth and staged like a real, unfolding story. It was convincing enough that national press ran it as genuine, then circled back to report it as AI once they caught on. One outlet covered how her "AI twin" was being flooded with marriage proposals, audiences responding to it as real.

The build

Seeded press, social activation, then cinematic film, released in phases as if it were really happening.

The craft

Every frame, voice and track directed and generated end-to-end with AI: Higgsfield, Seedance, ElevenLabs, Suno.

The reach

Played out across Instagram and X, drove real sign-ups, and crossed into mainstream press on both sides of the Atlantic.

1M+Reach · IG + X

200Sign-ups

4+National press

Covered by The Sun, The Hollywood Reporter and The Daily Mirror. First as real, then as the campaign behind it. Read The Sun's piece ↗

Ready formore?

Selected Work

The first AI celebrity magazine cover.

The Throughline

Ready for
more?